市场营销学（第3版）杜鲁弗·格雷瓦尔-Chap007.pptVIP

A tariff is a tax levied on a good imported into a country. Glossary 7-* A trade agreement is an intergovernmental agreement designed to manage and promote trade activities for a specific region. Glossary 7-* * Chapter 7 – Global Marketing These are the learning objectives for this chapter. * * Facilitating trade across borders is not easy, especially when countries have conflicting regulations that impede trade. This link is to the WTO page “What is the WTO” which would be interesting to view with the students. * Any entry into a new market, especially into a new country, requires careful planning. A formal market assessment prevents firms from making costly mistakes. * Each of these standardized measures allow for comparisons across countries. The use of each depends on specific circumstances. Many reports now feature GNI rather than GDP, because it includes the economic impact of firms that earn income from their global operations, unlike GDP, which dramatically undercounts the impact of those activities on the economy of the firms’ home markets. The human development index is interesting to students. Ask students what it might include as an indicator of quality of life in the country. It includes life expectancy at birth, educational attainment and whether average incomes are sufficient to meet the basic needs of life in that country. The web link brings you to the current index which can be viewed as a map OR as a bar chart. * Ask students: is it in the best interest of a rapidly developing country to encourage foreign retailers to stimulate the economy even though they might harm small family owned businesses? Students are likely to reflect on the landscape of the U.S. retail industry and notice the harm of some large retailers. * Group activity: Break students into groups. Have each group choose a less developed country for a new marketing venture. Then have each group represent a firm considering marketing a new product or service in that country