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The Top U.S. Consumer and
Cultural Trends in 2023
Kate Muhl
VP Analyst
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3 © 2022 Gartner, Inc. and/or its affiliates. All rights reserved.
Why Top Trends?
Tracking the culture is key to understanding
the context into which all marketing efforts flow.
4 © 2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates.
Why Top Trends
Top Trends Inform Key Aspects of Marketing
Corporate Social
Strategic Positioning
Targeting Responsibility and
Planning and Messaging
Cause Marketing
Including featuring Including shifts for
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