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;Turning Web Traffic Into Sales;There is no silver bullet… but there are lots of things to do.;;1. Social didn’t supplant search;Hopes were high;vs. Q1 2022;Retailers want to do everything;Social tactics are still experimental;A framework to think about;2. Banners though, may very well supplant search;Email still works, but it’s not the future;A little known datapoint from the past;;It’s a complex landscape but this could be the future of interactive marketing;3. Easy still wins ;4. Mobile isn’t just hype;How people access the web is rapidly changing;This is impacting retailers’ web traffic;This is happening with barely any effort;5. But mobile isn’t everything ;6. eCommerce has no borders ;This is increasingly common;7. Usability and site performance still need work…everywhere;ESPECIALLY during the holidays;8. Shipping matters maybe more than just about anything;Checkout checklist;Other best practices;;What retailers need to think about;Thank you;How To Turn Web Traffic Into Sales - eCommerce Trends In 2022;;Customer Expectations Are Rising For Web Mobile Applications;;Major Difference In Mobile Vs Desktop Browser Performance;Different Browsers Offer Different Performance;Measure Your Customer Experience By Region;Ensure Mobile Websites And Applications Perform Optimally Under Peak Traffic Conditions;The More Things Change…the More they Stay the Same;;?How Fast Is Your Website Across Browsers And Geographies?