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UNIT 6 THE MEDIA;课前自主预习;A.预期, 预料
B.赞助, 资助; 为……担保; 赞助商; 资助者
C.预算; 把……编入预算
D.增长; 促进, 推动
E.创始, 创造;1.Although the technology originated in the UK, it has been developed in the US. ( )
2.I’ve sponsored her £ 1 for every mile that she runs.
( )
3.More money is needed to boost the industry. ( )
4.At this stage we can’t really anticipate what will happen.
( )
5.The firm has drawn up a budget for the coming financial year. ( )
【答案】1.E 2.B 3.D 4.A 5.C
;Ⅱ.猜单词拼写
1.advertise v.→ __________ n. 广告
2.free adj.→ __________ n.自由
3.technology n.→ _______ adj.技术的; 科技的; 工艺的
4.compete v. → ________ adj.竞争性强的, 有竞争力的
【答案】1.advertisement 2.freedom
3.technological 4.competitive
;Ⅲ.猜短语填空
stood out, participate in, consists of
1.The Chinese nation is made up of 56 nationalities.
=The Chinese nation __________________ 56 nationalities.
2.He played the violin, and he was much better than the other musicians.
=He played the violin, and he__________ from the other musicians.
【答案】1.consists of 2.stood out
;
3.I joined the Football Club but I did not take part in any game.
=I joined the Football Club but I did not ______________ any game.
【答案】3.participate in
;课文语篇研读;一、阅读理解
( )1.Compared with modern advertisement,the classical advertisement is ________.
A.attractive B.competitive
C.simple D.appealing
【答案】C
;( )2.Which one is NOT the topic of a public advertisement?
A.Fighting AIDS.
B.Saving water.
C.Helping the poor.
D.Shanghai Sewing Machines.
【答案】D
;( )3.What’s the top advertisement’s aim?
A.To create something that has never been seen before and is fascinating for people to look at.
B.To make contributions to society.
C.To use modern techniques of design.
D.To make people know their products.
【答案】A
;( )4.The last paragraph is about________.
A.the simplest ads
B.modern ads
C.the top ads of today
D.public ads
【答案】D
;( )5.What’s the main idea of the text?
A.The advertising skills.
B.The effects of advertising.
C.With the development of the society,the advertising cha
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