小威廉·D·佩罗-市场营销学基础（英文版·第18版）Chap02.pptVIP

Chapter Two Marketing Strategy Planning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. ?2011 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 02 Marketing Strategy Planning McGraw-Hill/Irwin Copyright ?2011 by The McGraw-Hill Companies, Inc. All rights reserved. At the end of this presentation, you should be able to : Understand what a marketing manager does. Know what marketing strategy planning is梐nd why it will be the focus of the book. Understand target marketing. Be familiar with the four Ps in a marketing mix. Know the difference between a ma