小威廉·D·佩罗-市场营销学基础（英文版·第18版）Chap015.pptVIP

Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 15-* Summary Overview Marketing and sales managers in many firms are finding that some tasks that have traditionally been handled by a salesperson can now be handled effectively and at lower cost by information technology and e-commerce systems. Key Issues It is useful to think about the types of selling jobs which can most easily utilize technology as a substitute for personal selling. ? First, it helps to think about what type of information needs to be exchanged. Standardized information that is regularly ex