商务英语试讲.pptxVIP

会计学1商务英语试讲 RevisionBasic forms of business: Sole proprietorship Partnership Corporation第1页/共16页 Marketing: An OverviewOrigin of marketingFunctions of marketingMarketing mix(4P:product,price,promotion,place)Marketing segmentation (geographic variables, demographic variables, psychographic variables, product-use variables)Marketing environment第2页/共16页 Origin of MarketingSelling era (economic reform)Essence of marketing: reform deepened and economy grew,satisfied the customers, neither producing nor sellingCRM(customer relationship management)第3页/共16页 Functions of MarketingMarketing resear