Interbrand模型下格力电器品牌价值评估探究,资产评估硕士论文.docx

Interbrand模型下格力电器品牌价值评估探究,资产评估硕士论文 With the increasingly intensified market competition, brand as an intangible asset represents the external image of the enterprise. The higher brand value and brand awareness is a recognition of the enterprise s strength, which not only brings excess profits to the