Luminate：2022年年底音乐报告(EN).pdfVIP

U N I T E D S T A T E S 2 0 2 2 Luminate Year-End Music Report Introduction In early 2022, we reintroduced ourselves to the world as Luminate. Embodying this new brand identity best reflects our values for objectivity and transparency, and it also aligns with our mission to continue our role as the authoritative and most trusted source for entertainment data in this ever- evolving creative economy. As we round out our first calendar year with that in mind, we are pleased to present our 2022 Year-End Music Report, which provides an in-depth look at consumption trends and audience research insights with our unique expertise. As boundaries continue to be pushed both by artists and industry professionals, so has the scope of our analysis, bridging together music’s expanding role as it pertains to other areas like film, TV, gaming, finance, Web3, social media and elsewhere. Included in this report, you’ll see six trend areas we identified as worth further exploration from this past year from multiple angles, and especially as they relate to future business planning. We are also pleased to present year- end Charts from our partners at Billboard, fueled by our data, to close out this year’s report. The Consumption Renaissance While streaming continued to grow in 2022, with U.S. on-demand audio streams hitting the trillion mark for the first time ever in a single year in late November, that is only part of the year’s music consumption story. Looking at the landscape over the past year, specifically how different artists across different genres engaged with audiences to launch successful album campaigns, there’s a bigger picture to take into account when it comes to consumption methods. The year saw new albums from Taylor Swift, Beyoncé and Bad Bunny earn No. 1 positions on the Billboard 200 upon their debuts, but each artist achieve