newspaper报纸的分类分析和总结.docx

Language Tabloids Emotive Shortened Basic sentence construction Broadsheets Academic Serious Complex sentence construction ETHOS PATHOS LOGOS TOUGH SWEET STUFFY 1ST PERSON 2ND PERSON 3RD PERSON SUBJECTIVESUBJECTIVEOBJECTIVE INFORMAL INTIMATE FORMAL Sweet language（小报） Sweet language is the language of sensationalism, the language of superlatives and hyperbole. It is the language of diversion; it plays tricks on the reader with its puns, its word coinages, its humor, its packaging, its sex, and other aspects which have nothing to do with the product itself. It is informal, or sometimes even intimate or cutesy in tone. It is language full of innovative spellings, creative grammar, and wild punctuation. Sweet writing contains many sentence fragments, and would rather flaunt a grammatical rule than conform to it: “Winston tastes good like a cigarette should. What do you want, good grammar, or good taste?” Contractions, clippings, blendings, and deletions abound, making it all the more cryptic and intimate. It’s full of slang expressions like “no doubt about it,” “cut it out,” and “where else?” It can be cutesy, as in “Dry skin? Not me, darling. Every inch of little me is as smooth as (well, you know what).” STUFFY LANGUAGE（大报） Where tough language is I-oriented, and sweet language is you-oriented, stuffy language is it-oriented. It is the language of laboratory experiments , of research papers and theses and dissertations and scholarly books, and academia in general. It is an impersonal style to the extent that first-person pronouns are seldom allowed. For this and other reasons, passive constructions and impersonal constructions with abstract subjects are common. Stuffy language is also the language of limitations, restrictions and qualifications because the writer doesn’t want to make claims beyond the evidence. Limiting (as opposed to descriptive) adjectives are frequent, as are prepositional phrases and relative clauses. Tabloids: Bias Colloquial Who wrote the story