林奇《战略管理》（英文版·第7版）第7章.pptxVIP

Chapter 7Purpose emerging fromknowledge, technologyand innovation Why do organisations benefit from an innovative purpose? EnvironmentResourcesPurposeOptionsOptionsChoiceImplementOptionsPrescriptive processes do not capture innovation well..because the prescriptive process is too structured and formal EnvironmentResourcesPurposeStrategy development and implementationEmergent processes capture innovation better…a more emergent process is requiredFree-wheeling, creative and blame-free process is required to encourage and support innovation See Lynch, Chapter 7 Knowledge creationTechnology devel