林奇《战略管理》（英文版·第7版）第20章.pptxVIP

Chapter 20Strategy andbusiness models Strategy and Business Models What is a business model?How do you identify the parts of the business model?What are the benefits of a business model?…And what are the problems with a business model?Some conclusions about business models……And some conclusions about strategic management What is a business model?“A business model summarises the logic of the firm, the way it operates and how it creates value for its stakeholders”Important to distinguish between the strategy of the firm and the business model. The strategy involves creating a unique position for