林奇《战略管理》（英文版·第7版）第1章.pptxVIP

Part 1IntroductionChapter 1Strategic management What is Strategic Management? What is strategic management?Recent research proposes the following definition of strategy:“The field of strategic management deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.” Nag et al (2007) Strategic Management Journal, p 944See Lynch, Chapter 1 for more definitions What is strategic management?Strategic management is fundamentally about the broad general di