林奇《战略管理》（英文版·第7版）第8章.pptxVIP

Part 3Developing the strategyChapter 8Developing business-levelstrategy options How do we develop business strategy options? Developing business strategy optionsEnvironmentResourcesPurposeOptionsOptionsOptionsChoiceImplementThis sessionPerhaps more options SWOT analysisKey elements of organisation’s purposeEnvironment-based options:Generic strategiesMarket optionsExpansion methodsResource-based options:Value chainResource-based viewCost reductionIdentify major optionsChoose between options: prescriptivePerhaps keep options open: emergentCoupled with a more ideas-based approach that is difficu