小米手机营销的创新性研究.pdf

Innovative Research on Xiaomi Mobile Marketing Abstract With the development of Internet plus and big data, the traditional mobile phone industry has undergone a tremendous transformation. With the rapid expansion of information, a large number of domestic manufacturers are seeking for innovation in mobile phone marketing, so as to meet the needs of national innovation and development strategy, increase innovation investment internally and expand the influence of innovative products externally. Marketing innovation in the field of mobile phones will help to improve the level of science and technology in China and improve the quality of life of the people. Domestic mobile phone manufacturers have created their own selling points and characteristics, and further occupy market share through marketing means. Among them, Xiaomi mobile phone conforms to the development needs of the Internet era, and takes consumer groups as the user orientation of its products. Under the premise of following the law of market competition, it has made remarkable achievements with its unique marketing means and rich innovation ability. Therefore, this paper chooses Xiaomi mobile phone as the research object, starting from the perspective of marketing, through investigation, literature research and case analysis, to analyze the innovation of Xiaomi mobile phone in marketing channel, marketing strategy and marketing mode, and put forward innovative solutions to the problems existing in Xiaomi's marketing process. By studying the innovative content of Xiaomi mobile marketing, we can further enrich the content of Xiaomi mobile marketing and provide reference value for other mobile phone manufacturers in the same industry. Key