关于企业获利能力分析的探讨以乐视网信息技术股份有限公司为例.pdfVIP

关于企业获利能力分析的探讨 ——以乐视网信息技术（北京）股份有限公司为例 摘 要：现代人类社会发展的催化剂是“信息技术”，现如今精彩的大千世界来源于“网络技术”。计算 机已经成为我们日常生活的源泉，就像人们呼吸的空气和喝的水一样。如今是高科技时代，电子化逐 渐代替人工化是随波逐流，计算机给人们带来的优越条件已经越来越成熟，这也从侧面说明：计算机 的竞争会越来越激烈。互联网使人生活变得方便快捷，现在成熟的快递，外卖等等都深刻影响着我们 的日常，互联网已经是暂时不被代替的“日常必需品”。网络视频也越来越成熟，信用功能逐渐增多 ，传播更加丰富多彩。 网络视频服务业正处于高速发展时期。属于完全竞争性行业，行业集中度不高。然而，近年来随 着视频内容版权法制化的发展，行业竞争形势加剧，市场集中度提高，实现利润和营业总收入变低。 乐视网的竞争优势在于，它一开始坚持正版化的道路，在视频内容版权合法化方面抢占优势，在行业 内树立了良好的品牌形象，具有较强的竞争优势。乐视在这方面前期做的比较好，伴随着扩张行业， 开始同时也进入房地产、金融、体育、电影等多个领域，乐视超级车仍在运营。一系列的扩张操作让 乐视如今的收益大不如之前，本文就以乐视公司为例，通过财务绩效来探讨企业的获利能力。 关键词: 获利能力；实现利润；应交税费；营业总收入；财务绩效 Discussion on the Analysis of Profitability of Enterprises —— Taking Leshi Network Information Technology (Beijing) Co., Ltd. as an Example ABSTRACT ：Modern society leads to the Information Age. the wonderful world comes from network technology. Computers has become the fountain of livelihood, Its like the air people breathe and the water they drink.Today is a high-tech era, electronic gradually replace artificial is drifting with the tide, the advantages brought by computers to people have become more and more mature, which also shows from the side: the competition of computers will be more and more fierce. The Internet makes peoples life more convenient and fast. Now mature express delivery, take out and so on have a profound impact on our daily life. The Internet has been the daily necessities that cannot be replaced temporarily. Network video is becoming more and more mature, credit function is gradually increasing, and communication is more colorful. 1 The youtube service trade is developing rapidly. It belongs to a completely competitive industry with low industry concentration. However, with the development of legalization of video content copyrights, t