日本市场可乐产品分析报告(2).pptxVIP

CONFIDENTIALThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion.Discussion documentDecember 2000Coke Case Study – Winning in Japan FINGERPRINT – COKEHighLow1 COKE IN JAPAN CapabilitiesLocalizes physical assets; bottling and distribution managed through alliances; bottling alliances are typically inclusive 17 bottler