帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 8 version 2_4.pptxVIP

? Palmatier, 2017, Marketing Strategy, Palgrave. ISBN: 9781137526236.1Marketing Strategy Chapter 8Marketing Principle #4All Resources Are Limited ? Managing Resource Trade-Offs AgendaIntroductionApproaches for Managing Resource Trade-OffsEvolution of Approaches for Managing Resource Trade-OffsAnchoring – Adjusting Heuristics AttributionAttribution ApproachResponse ModelsMarketing MetricsFramework for Managing Resource Trade-OffsInputs to the Managing the Resource Trade-Offs FrameworkOutputs of the Managing the Resource Trade-Offs FrameworkProcess for Managing Resource Trade-OffsExampleTakeaway