帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 9 version 2_4.pptxVIP

? Palmatier, 2017, Marketing Strategy, Palgrave. ISBN: 9781137526236.1Marketing Strategy:Implementing Marketing Principles and Data AnalyticsAll Customers DifferAll Competitors ReactAll Resources are LimitedAll Customers ChangeManaging Customer HeterogeneityManaging Competitive Sustainable AdvantageManaging Resource TradeoffsManaging Customer Dynamics AgendaIntroductionOverview of Marketing Principles’ Problems and SolutionSynergistic Integration of the Four Marketing PrinciplesTemporal InterconnectionsMicro-Macro DualityBuilding Marketing Analytics CapabilitiesData CapabilitiesMethodological