世纪商务英语口语教程专业篇2第五版.docxVIP

世纪商务英语口语教程专业篇2第五版 1. Unit 1: Company Structures and Departments- Introduction to company structures and departments- Organizational charts and hierarchies- Major functional departments (e.g. marketing, HR, finance, operations)- Roles and responsibilities of different positions- Communication and collaboration among departments2. Unit 2: Product Development and Marketing- Product lifecycle management and stages- Market research and analysis- Marketing strategies and tactics (e.g. branding, advertising, promotions, PR)- Sales and distribution channels (e.g. direct sales, retail, e-commerce)- Customer relationships and satisfaction3. Unit 3: Finance and Accounting- Basic accounting principles and concepts- Financial statement analysis (e.g. balance sheet, income statement, cash flow statement)- Budgeting and forecasting- Investment and risk management- Taxation and compliance4. Unit 4: Human Resources- Recruitment and selection process- Training and development programs- Performance evaluation and feedback- Employee benefits and compensation- Labor laws and regulations5. Unit 5: International Business- Globalization and cultural diversity- International trade and tariffs- Cross-cultural communication and negotiation- Foreign investment and market entry modes- Business ethics and social responsibility6. Unit 6: Meetings and Negotiations- Planning and conducting effective meetings- Negotiation strategies and tactics- Conflict resolution and problem-solving- Communication skills (e.g. active listening, questioning, empathizing)- Cultural considerations in meetings and negotiations7. Unit 7: Presentations and Public Speaking- Key elements of effective presentations- Structuring a presentation (e.g. introduction, body, conclusion)- Visual aids and multimedia tools- Delivery skills (e.g. posture, voice, eye contact)- Handling questions and feedback8. Unit 8: Business Travel and Hospitality- Planning business trips (e.