我国中小企业国际化过程中的制约因素及其影响.pdfVIP

Abstract With the trend of reform and opening up and economic globalization .china’s small and medium sized enterprises have chosen internationalization strategy. They actively implement the “go out” strategy, which is the only way for Chinese enterprises to cultivate international influence. This paper focuses on the current situation of transnational operation of small and medium-sized enterprises, analyzes their entry mode, international marketing mode, competitive advantages and disadvantag