策略培训英文版09.pptxVIP

Integrated Marketing Plan of HANKOOK Tires DSB AdvertisingMar 1999 Contents9. Suggestions 1. Market analysis2. Target consumers3. Product positioning4. Brand positioning5. Key points in the process of marketing6. Integrated marketing strategy7. Media plan8. Promotion plans 1. Market analysisOverall trend：The national sales in 1998 totals 1.6 mil pieces, with 2.4% growth compared to year of 1997. The market potential also increases slightly. The demand structure continues changing and the competition is being more intense.Private autos plays a more important role. In 1998, the total am