客户价值管理模式.pptVIP

第一页，共十二页。 Price Performance Profile第二页，共十二页。 Value Map第三页，共十二页。 Value Scorecard第四页，共十二页。 Head-to-Head Comparisons (Average)第五页，共十二页。 IdentifyValueDriversMeasureValue CreationAfter TransactionBusiness ProcessImprovementConductBaselineStudyOn-goingTransactionalSurveysDevelopActionPlansMeasureMarketPerceptionOn-goingMarketSurveysfeedback第六页，共十二页。 The Value Proposition Deployment ProcessDefine/Refine Value PropositionBuild CommitmentToValue PropositionProcess OrganizationGap AnalysisChanges To Deliver Value Proposition Internal TrackingMeasurementTrackingMarketImpactPlan/Do/Check/ActPlan/Do/Chec