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第1页/共64页establish business relations建立外贸关系第2页/共64页IntroductionVarious ChannelsLanguage Points第3页/共64页Introduction第4页/共64页IntentionestablishmentTrilogyaction第5页/共64页第6页/共64页第7页/共64页第8页/共64页第9页/共64页第10页/共64页第11页/共64页第12页/共64页第13页/共64页Various Channels第14页/共64页第15页/共64页Pro-Action第16页/共64页Mode 1: Importer Writes to ExporterDear Sirs,We have obtained your address from the Commercial Counseller of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.Please let us have all necessary information regarding your products for export.your faithfully, Source of informationIntentionthe business scope of his firm第17页/共64页Mode 2: Exporter Writes to ImporterDear Sirs,Your firm has been recommended to us by John Morris Co. , with whom we have done business for many years.We specialize in the exportation of Chinese Chemicals and Pharmaceutcals, which have enjoyed great popularity in world market. We enclose a copy of our latest catalogue for your reference and hope that you would contact us if any items is interesting to you.We hope you will give us an early reply.Yours faithfully,Source of informationSelf introductionIntention第18页/共64页 Advertisements ( Newspaper or TV ) Internet Broadcast Media第19页/共64页AdvertisementsE.g: We owe your name and address to the China Daily. (newspaper)第20页/共64页第21页/共64页第22页/共64页InternetE.g: Having obtained your name and address from Made-in-C, we are writing you in the hope of establishing business relations with you.第23页/共64页Famous Websites阿里巴巴?:?中国制造网:亚洲产品网?:www.asianproducts.co福步论坛:第24页/共64页第25页/共64页第26页/共64页第27页/共64页第28页/共64页1234 Intermediary Cooperation Partners AgentThe commercial counsellors office Bank第29页/共64页Cooperation PartnersEg: Since we have trade with XX company for many years, they recommend your
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