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第一页，共十六页。 About CLIOAbout CLIOThe Clio Awards are given to reward creative excellence in advertising and design. They are awarded in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content Contact, and Student work. 第二页，共十六页。 About CLIOThe awards are named for Clio, the Greek Muse of history and were first given in 1959. They were expanded to include international work in 1965. The 1991 ceremony was plagued by scandal. The scheduled presenter failed to appear, and two impromptu presenters struggled to carry out the show — a task that was made all the more difficult by the lack of a winners list. Following this, a group of investors headed by Chicago publisher Ruth Ratny reorganized the awards program and eventually sold it to Dutch-owned company VNU, which in 2007 changed its name to Nielsen and is the Clios parent company to this day. 第三页，共十六页。 About CLIOAbout CLIOClio is one of the largest awards programs of its kind. Its official press release indicates that in 2007 the competition received more than 19,000 entries from all over the world and enlisted a jury of more than 110 judges from 62 countries. 第四页，共十六页。 About CLIOAbout CLIOThe judges are instructed to value ideas more highly than mere execution as they look at all entries submitted and select a shortlist. From that, they vote to award the very best work with statues — bronze, silver or gold. The Clio judging process allows for more than one Gold, Silver or Bronze winner or, in some cases, no winner at all within individual mediums (TV, Print, etc.). If judges determine a Gold winner is “best-of-the-best” in the medium, the Grand Clio may be given to that entry. Only 1% of all entries receive awards, which are given at two separate award shows during a four-day Clio Festival in South Beach, Miami, Florida in May. 第五页，共十六页。 WINNERS2008BillboardGrand Clio Self DestructDeadline CouriersColenso BBDO, AucklandBusiness Equipment/Services 第