INMOMENT：2023年亚太地区零售消费者趋势.docx

2023// INMOMENT TRENDS REPORT APAC Retail Consumer Trends Report Three Trends That Will Take You From Table-Stakes Experiences to Memorable, Business-Building CX Strategies /23 COPYRIGHT ? 2023 INMOMENT, INC . ALL RIGHTS RESERVED . APAC 2023// INTRO At the beginning of each new year, it’s a given that you will have multiple consumer trends reports in your feed, inbox, and ads. But we can promise you, this report is unlike any you’ve seen before— it was designed to inform your customer retention and acquisition strategies more than any report ever has. PG #03What Makes This Retail Consumer Trends PG #03 PG #05A Closer Look at Our #05 PG #08An Overview of the Retai #08 Trends You Need to Know PG #11Trend #1: Consumers Will #11 Longer Settle for Convenience PG #14Trend #2: Consumers #14 Expect Hybrid Experiences PG #18Trend #3: Traditional Approaches Understandings Are Officially #18 PG #26 How You Can Take Action PG #26 PAGE | 2 2023// SECTION 1 What Makes This Retail Consumer Trends Report Different? PAGE | 3 2023// SECTION 1 | WHAT MAKES THIS RETAIL CONSUMER TRENDS REPORT DIFFERENT? T T he unspoken truth is that most consumer trend reports aren’t keeping up with your shoppers. Why? Because they are largely based on survey findings alone. However, only a fraction of your consumer voice can be heard via surveys. As a retailer, you know that the vast majority of the insights you need to shape your merchandising, product development, ecommerce, and overall business strategy are on review sites, social media, from your employees, and beyond. That’s why this Retail Consumer Trends Report is derived from all available consumer data, across multiple channels. To be more specific, we leveraged over 120,000+ retail data points in APAC to access the findings you’ll discover today. RETAIL CONS