北师大版必修四unit11课文理解.pptxVIP

北师大版必修四unit11课文理解第1页/共26页 Questions: 1. Where can you see advertisements often?2. Can you give an example of the ads. you like?第2页/共26页 2. Where can you see and hear advertisements?in the newspaperin the streetat the stationon the buson TVin the magazineon the Interneton radio第3页/共26页 Scan the article and summarize the main idea of the it.The development or evolution of the advertisements第4页/共26页 The Development of AdvertisementsStage I _______ advertisements Characteristics: The ______ or the _______ of the companyclassicnamelocation第5页/共26页 Examples?Shanghai Sewing MachineTsing Tao Beer Corporation第6页/共26页 Others in our daily life第7页/共26页 The Development of AdvertisementsStage II__________ advertisements Characteristics: _________ or the _______ of experts, modern_____________ of designattractivepictureswordstechniques第8页/共26页 第9页/共26页 第10页/共26页 The Development of AdvertisementsStage III___________ advertisementsCharacteristics: By using _______ or _________, like_________, happiness, _______ and success. outstandingideasconceptsfreedomwealth第11页/共26页 第12页/共26页 The Development of AdvertisementsStage IV___________ advertisements Characteristics: By using new and _________ ideas to ________ people.Make people ______ someone is trying to sell them something. humorousunusualsurpriseforget第13页/共26页 “Tide’s in, dirt’s out”Tide washing powder 第14页/共26页 Just do it. 只管去做吧! (耐克) 　 第15页/共26页 Can you make a guess about the products they sell?An exercise to promote burgers. A ‘Caution Wet Floor’ board was placed near a burger signboard. The copy on the board reads ‘looking at the burger may cause drooling(流口水) which may in turn lead to a wet floor. 第16页/共26页 Can you make a guess about the products they sell? Puts even your worries to sleepDeep Sleep Mattress第17页/共26页 Other advertisements: Public service advertisingAim: ____________________________Make contributions to society第18页/共26页 第19页/共26页 第20页/共26页 2. Read the text and ans