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Chapter 5 Strategies in ActionStrategic Management: Concepts Cases11th EditionFred David 1Copyright 2005 Prentice Hall第一页，共八十二页。
Chapter OutlineLong-Term ObjectivesTypes of StrategiesIntegration Strategies2Copyright 2005 Prentice Hall第二页，共八十二页。
Chapter Outline (cont’d)Intensive StrategiesDiversification StrategiesDefensive Strategies3Copyright 2005 Prentice Hall第三页，共八十二页。
Chapter Outline (cont’d)Michael Porter’s Generic StrategiesMeans for Achieving StrategiesFirst Mover Advantages4Copyright 2005 Prentice Hall第四页，共八十二页。
Chapter Outline (cont’d)OutsourcingStrategic Management in Nonprofit Governmental OrganizationsStrategic Management in Small Firms5Copyright 2005 Prentice Hall第五页，共八十二页。
Strategies for taking the hill won’t necessarily hold it. – Amar BhideStrategies in Action The early bird may get the worm, but the second mouse gets the cheese. – Unknown6Copyright 2005 Prentice Hall第六页，共八十二页。
Strategies in Action -- Quest for higher revenues -- Quest for higher profitsCompanies Embrace Strategic Planning7Copyright 2005 Prentice Hall第七页，共八十二页。
Results expected from pursuing certain strategiesStrategies represent actions to accomplish long-term objectivesLong-Term Objectives8Copyright 2005 Prentice Hall第八页，共八十二页。
Long-Term ObjectivesObjectives --QuantifiableMeasurableRealisticUnderstandableChallenging9Copyright 2005 Prentice Hall第九页，共八十二页。
Long-Term ObjectivesObjectives --HierarchicalObtainableCongruentTime-line10Copyright 2005 Prentice Hall第十页，共八十二页。
Long-Term ObjectivesStrategists Should Avoid --Managing by ExtrapolationManaging by CrisisManaging by SubjectivesManaging by Hope11Copyright 2005 Prentice Hall第十一页，共八十二页。
Varying Performance Measures by Organizational Level12Copyright 2005 Prentice Hall第十二页，共八十二页。
Financial vs. Strategic ObjectivesFinancial ObjectivesGrowth in revenuesGrowth in earningsHigher dividendsHigher profit marginsHigher earnings per shareImproved cash flow13Copyright 2005 Prentice Hall第十三页，共八十二页。
Financial vs. Strategic ObjectivesStrate
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