挑战杯、创青春、互联网+大学生创业计划大赛+闪电卫士雷电监测仪—项目计划书.docx

闪电卫士雷电检测仪——您的个人雷电预警专家 PAGE 第三届“创青春”大学生创业大赛 项 目 计 划 书 作品名称：闪电卫士雷电检测仪——您的个人雷电预警专家 类别： ?大学生创业计划大赛 □创业实践挑战赛 □公益创业赛  作品简介 闪电传感技术随着IC领域不断的突破和进步，其传感器已经从原来只能装在气象局里的笨重设备转变而成了能轻松装进口袋里的微型模块。近几年我国户外市场缺口逐年递增，根据中国户外品牌联盟(COA)在南京发布的《中国户外用品市场2017年度调查报告》，2017年中国户外整体市场规模达504.2亿元(人民币，下同)，其中核心户外市场规模达190.3亿元，较上年增长3.2%。虽然户外市场迸发出了巨大的潜力，但市场上却鲜有专注于个人防雷领域的产品，因此，本项目的构想应运而生。 本项目基于奥地利微电子公司生产的AS3935闪电传感模块，使用意法半导体公司生产的STM8S系列单片机作为主控芯片，能够在有效降低功耗和成本的同时又使得整个设备体积十分迷你，从而能够轻松的放进用户的背包或口袋里。此外，本产品可以通过低功耗蓝牙技术（BLE）与手机配套APP进行连接，采取移动互联网B2B、B2C商业模式，利用自身线下资源，打造个人户外市场“互联网+”的新时代。 同时，本项目采用 SWOT 分析、进退壁垒分析、4Ps 等方法对市场进行了充分的了解，引入了“APP丰富化”概念，使APP不止是一个用于预警雷电的工具，更是广大驴友进行交流的平台，也是一个具有更多便民服务的APP，让APP避免功能单一化。整个项目有着明确的市场营销方案、合理的公司战略和清晰的管理架构，还在财务分析、融资计划及机会与风险方面也做了分析和应对策略。 ——闪电卫士项目组 2020年2月  Abstract With the continuous breakthrough and progress of the IC field, the lightning sensor technology has changed from the bulky equipment that can only be installed in the Meteorological Bureau to the micro module that can be easily put into the pocket. In recent years, the gap in Chinas outdoor market has been increasing year by year. According to the 2017 annual survey report on Chinas outdoor products market issued by China Outdoor Brand Alliance (COA) in Nanjing, the overall market size of Chinas outdoor products in 2017 reached 50.42 billion yuan (RMB, the same below), of which 19.03 billion yuan was the core market size, an increase of 3.2% over the previous year. Although the outdoor market has a huge potential, there are few products focusing on the field of personal lightning protection in the market. Therefore, the concept of this project came into being. This project is based on the as3935 lightning sensor module produced by Austrian microelectronics company. Using stm8s series single chip produced by Italian semiconductor company as the main control chip, it can effectively reduce the power consumption and cost while making the whole equipment very small, so that