德芙巧克力场营销策划设计方案.pdfVIP

德芙巧克力营销策划 摘 要 一周七天，“浪漫、青春、健康、力量、关心、博爱、愉悦…”我们每天都 有一个喜爱巧克力的理由。 很多人会从身边走过，很多事一路漂远，但在时光的河流里，总有一些东西 是不会变的，像浓情巧克力那样的口齿留香，像爱人执手相握的深情，像夜归时 那一盏温暖的灯光。愿巧克力的浓情永远伴随着您与爱人、亲人和朋友分享幸福 生活的每一个美好瞬间。 前 言 有人说，巧克力是上帝赐予人类的美好礼物。浪漫的日子，伴随着巧克力的 浓郁香醇，与最爱的人一起，分享美丽、分享爱。小心翼翼地打开每一颗巧克力， 闪耀爱的光泽。细细品味，可可的醇香如美丽的爱情，浓郁的芬香中渗透着无限 的温柔。发现有种味道在心里，叫做爱情……德芙巧克力，牛奶香浓，丝般感受。 农历七月七日在中国是一年当中最浪漫的日子，这一天无限柔情和蜜意尽情 等待回答，心与心的碰撞，撞出永恒的火花。在这样一个浪漫的日子了，我们以 实际行动送上真诚的祝福，开展一个特别的“缤纷浪漫情人节”活动，从而使情 侣了解到德芙巧克力是最好传达感情的情人节礼物。 目录 前 言 · ······························· ································ ··························· - 1 - 一、企业概况简述································ ································ ··········· - 1 - 二、市场环境分析（SWOT 分析） ································ ····················· - 1 - （一）市场需求分析 · ······························· ································ ·· - 1 - （二）市场竞争分析 · ······························· ································ ·· - 2 - 优势： · ······························· ································ ··············· - 2 - 劣势： · ······························· ································ ··············· - 2 - 机会： · ······························· ································ ··············· - 2 - 威胁： · ······························· ································ ··············· - 2 - 三、活动主题································ ································ ················· - 3 - 四、营销目标································ ································ ················· - 3 - 五、营销战略································ ································ ················· - 3 - （一）市场细分 · ······························· ································ ········ - 3 - （二）市场目标 · ······························· ································ ········ - 4 - （三）市场