HTC印度发展路线图.pptxVIP

HTC印度发展路线图第1页/共43页 The Indian mobile market is witnessing strong growth and is slated to become the second largest in the world behind China in the next two to three yearsIndia’s Sunrise Sector: TelecomIndia ranks among the top 10 countries of the world with regards to its telecom network.India has 40.3 million wireline subscribers and 149.6 million wireless (mobile and WLL-F) subscribers.Tele-density has more than doubled in the last 3 years.Mobile communication and internet penetration are adding to the momentum of telecommunication sectorSource: IBEF第2页/共43页 Smartphone Market Overview第3页/共43页 Smart Phones Market Share第4页/共43页 StrengthsHuge wireless subscriber potentialFastest growing mobile market in the worldConsumers are ready to pay for cutting edge servicesGovernment’s proposal to hike FDI limit in Telecom to 74%Unified license regimeTelecom Sector SWOTWeaknessesLowest call tariffs in the worldMarket strongly regulated by Government body – Governing both ISP and Telecom sectorsToo many authorities ruling the sectorHuge potential for low end and cheap handsetsWide scale Consumer churn in Telecom and ISPWide spread VAS deployment is restricted due to language and literacy problemsPrimarily a voice based marketThreatsLow cost service providers – no possibility of breaking even in short termWeak IPR protectionSoftware and digital content PiracyPolitical instabilityRegulatory interferenceOpportunitiesTo offer value added services on GSM, CDMA and IPLanguage independent servicesMobile Marketing conceptsContent influenced by local culture and Global success storiesM-CommerceUnified messaging platformsForeign investment in form of equity or technology第5页/共43页 Living In A Transformational WorldYour business is evolving…New product introductionsEvolving into truly global brandDiverse product portfolioIncreasing cost of doing business internationallyConsumers’ demand for greater valueEmergence of BRIC countriesAnd, so is communicationsExplosion of social mediaDefinition