跨境电商实务英语（第3版）教学案例.docxVIP

PAGE 2 PAGE 1 案例1：Inquiry and Reply about Product Quality You run a store selling baby dolls on AliExpress. A buyer named Lucy from USA was interested in one of the dolls as shown in the following picture and she wanted to confirm the quality of the baby doll. Lucy：Hi, how about the quality of the baby doll? Is it made from environmental friendly materials and tested by the National Quality Control Department? 由于跨境电商平台仅仅提供产品图片和产品文字描述，买家无法直观把握产品质量，特别是质量导向型买家，产品质量是他们首要考虑的因素，因此，他们在下单前会就质量问题进行咨询和确认。比如，以上案例中的买家Lucy在下单前，就看中的仿真娃娃与卖家进一步沟通，确认该产品质量完全符合标准。 卖家在回复中应如实、友好地回答买家提出的相应质量疑问，并突出产品的质量优势，如使用环保材