名校人教版高中英语选修九（Book 9 Unit 5).docxVIP

名校人教版高中英语选修九（Book 9 Unit 5) Section Ⅰ Ⅰ.高频单词点击 1．billboard n．布告板；广告牌 2．casual adj.偶然的；随意的；临时的→casually adv. 偶然地；临时地 3．garment n．衣服；外衣 4．advertiser n．登广告者→advertise v．做广告→advert/advertisement n．广告 5．inform vt.通知；告诉→information n．信息 6．association n．协会；联系→associate v．联系 7．target n．目标；对象；靶子 8．basis n．基础；根据→base vt.依据 9．technique n．技术；技巧→technical adj.技术的→technician n．技师 10．feature n．特征；容貌；特色；特写 vi.以……为特色；特写 11．conscience n．良心；是非感 12．worthy adj.有价值的；可敬的 13．corporation n．公司；法人；社团 14．budget n．预算 15．expense n．费用；代价→expensive adj.昂贵的 16．broadcast n．广播；播音 v．广播；播送 17．visual adj.看的；视觉的 18．generate vt.产生；发生→generation n．一代；一辈 19．response n．回答；响应；反应 20．refresh vt.使(精神)振作；使恢复；更新 Ⅱ.重点短语必记 1．if so　　　　　　　　　　 要是这样 2．keep ...in mind 记住 3．turn ...into ... 把……变成…… 4．in other words 换句话说 5．fit into 适合；适应 6．grab the attention 赢得注意 7．on the other hand 另一方面 8．rely on 依靠，依赖 9．have no use for 不需要；厌恶； 对……不耐烦 10．at no extra cost 没有额外成本 Ⅲ.常用句型必备 1．With_so_many_messages_from_advertisers_filling_our_daily_lives,_it is important to understand how advertisements work. 2．Television adverts are expensive to_make_and_to_show. 3．However_good_an_advertisement_is,_people are unlikely to be persuaded if the product is unsuitable for them. Ⅳ.课文缩写填空 We can meet many advertisements in our daily life.An advertisement is a message __1__ an announcement that informs or influences people.Advertisers must pay for their ads, so the message must reach __2__ target audience, or their money would be wasted.So they must do some research to make the product fit __3__ the audiences lives.Identifying their target is not enough, they should try their best to appeal __4__ their target.For example, the environmental protection advertisement appeals to the audiences conscience or their desire __5__ (be) worthy citizens.At the same time, advertisers must also place their ads in the right medium, such as TV，newspapers，magazines.To do this，they also need to spend money.They have to be a big __6__ (corporate) with a big budget __7_