雅思阅读：高频文章（11-20）汇编.pdfVIP

What Does the Consumer think? A MARKETING people are no longer prepared to take your word for it that you favour one product over another. They want to scan your brain to see which one you really prefer. Using the tools of neuroscientists, such as electroencephalogram (EEG) mapping and functional magnetic-resonance imaging (fMRI), they are trying to learn more about the mental, processes behind purchasing decisions. The resulting fusion of neuroscience and marketing is inevitably, bein