IBM分析报告英文版.pptxVIP

CONFIDENTIALPC Competitor Analysis: IBMSAMSUNG ELECTRONICS CHINA(SEC China)Aug, 2001This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company.This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion.OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORKValue chain strategy Focus onMarketing, advertising and promotionDistribution (channel and sales force)1. Background informationLocationManagem