新编剑桥商务英语(初级)第三版.pptVIP

Background Knowledge 3. HM. HM. 是全球时装零售连锁巨头，来自瑞典的连锁服装店Hemmes Mauritz的缩写。公司成立于1947年，总部设在斯德哥尔摩，是欧洲最大的服装零售商。 4. Zara Zara：成立于1975年，目前在全球排名第三，西班牙排名第一的服装零售商。在全球56个国家拥有超过两千家以上的服装连锁店。 第一百二十七页，共160页。 Background Knowledge CA CA：著名连锁平价时装零售品牌，公司于1841年在荷兰成立。CA 提供“时尚你选择”(Fashion you choose) 引领时尚潮流，满足不同生活方式的目标消费群的特殊需求。 第一百二十八页，共160页。 Reading: Fashion industry crisis after EU import ban Topic sentence The Fashion industry in Europe is facing its biggest crisis in recent history. Causes The introduction of import controls in June by the European Trade Commissioner Effects 1. many small companies are suffering … 2. some European countries are in favour of the import restrictions. 3. Mr. Mandelson is in dilemma (a difficult position). Text Structure Analysis 第一百二十九页，共160页。 Translation be in favour of （in support of; approving） 1. 我们赞成他的销售计划。 2. 我们大部分人都赞成她提升为经理。 第一百三十页，共160页。 be in favor of (to the advantage of) 1. 判决对他们的对手有利。 第一百三十一页，共160页。 be in favour of （inscribed or made out to the benefit of） 1. 他们收到一张以他们父亲为收款人的支票。 第一百三十二页，共160页。 Listening : Views on import controls 对控制进口的看法 Pros and Cons: 赞成与反对的理由 1. pros: be for the import controls 2. cons: be against import controls 第一百三十三页，共160页。 Speaking : Imported goods 进口商品 Discussion Why does the European company, HM import clothing and shoes from China? 第一百三十四页，共160页。 Imported goods 进口商品 Supported ideas The quality of the goods is better. It’s difficult to find European manufacturers. The price is lower. Foreign designs appeal to Europeans. The goods are made very quickly. Other countries can supply in large quantities. 第一百三十五页，共160页。 Grammar: Modal verbs:  can/could and should Functions of Modal verbs: can/could and should 1. ability 2. possibility 3. assertion 4. permission 5. offer 6. request 7. recommendation 8. advice 第一百三十六页，共160页。 Speaking 1. You should give him a call ASAP, give reasonable explanations and promise it won’t happen again. 2. You should talk to your