香格里拉酒店集团的收入管理.pptxVIP

Corporate Revenue ManagementCorporate Revenue Manager AgendaIntroduction of Revenue ManagementPricing Philosophy for Shangri-La Hotels and Resorts? Revenue Management is …The ART of turning business away Revenue Management is also …The SCIENCE of stimulating occupancy without sacrificing rate Occupancy or Rate ?That is the question …OccupancyA 76%B 84%C 96%ATR$200.00$180.95$158.33Revenue$34,200$34,200$34,200RoomsSold171189216 This hotel has 225 rooms. Definition of RevPARRev = Revenue PAR = Per Available RoomFormulasRevenue / available roomsATR * Occupancy ATR$200.00$158.33Oc