帕梅拉-欣德勒-管理研究方法（英文版·第13版）Schindler_CH_14_Accessible.pptxVIP

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帕梅拉-欣德勒-管理研究方法（英文版·第13版）Schindler_CH_14_Accessible.pptx

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14-1Business Research Methods Thirteenth Edition Pamela S. SchindlerChapter 14STAGE 4: HYPOTHESIS TESTING?2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or further distribution permitted without the prior written consent of McGraw-Hill Education. Learning Objectives14-2? 2019 McGraw-Hill Education.Understand . . .The nature and logic of hypothesis testing. A statistically significant difference The six-step hypothesis testing procedure.The differences between parametric and nonparametric tests and when to use each.The factors that influence the selection of an appropriate test of statistical significance. How to interpret the various test statistics. Research Thought Leader14-3? 2019 McGraw-Hill Education.“A fact is a simple statement that everyone believes. It is innocent, unless found guilty. A hypothesis is a novel suggestion that no one wants to believe. It is guilty, until found effective.”Edward Teller, theoretical physicist, “father of the hydrogen bomb”(1908–2003) Hypothesis Testing14-4? 2019 McGraw-Hill Education.Induction ReasoningDeduction Reasoning Reasoning and Hypotheses (1 of 2)Inductions are an inferential leap from the evidence presented.=14-5? 2019 McGraw-Hill Education. Reasoning and Hypotheses (2 of 2)Deductions are only as good as the premises on which they are based.≠14-6? 2019 McGraw-Hill Education. Statistical Procedures14-7? 2019 McGraw-Hill Education.Inferential StatisticsDescriptive Statistics Hypothesis Testing and the Research ProcessJump to long description14-8? 2019 McGraw-Hill Education. The “Ah-Ha” MomentWhen researchers sift through the chaos and find what matters.14-9? 2019 McGraw-Hill Education. Approaches to Hypothesis Testing14-10? 2019 McGraw-Hill Education.Classical statistics Objective view of probability Established hypothesis is rejected or fails to be rejected Analysis based on sample dataBayesian statistics Extension of classical approach Analysis base