译林牛津英语模块四unit1projectdevelopinganadcampaign.pptxVIP

M4U1 ProjectDeveloping an ad campaign1 Lead-inQuestion: If Dove wants to promote(推销) a new flavor of chocolate, what should be done?spokesman 代言人2 eye-catching ads3 famous people 4 123 牛奶香浓，丝般感受。得到你，是我一生的幸福。发现新德芙,更多丝滑感受,更多愉悦惊喜。attractive slogans and logos5 fancy packages6 eye-catching advertisement01famous people02attractive slogans and logos03fancy packages04Ad Campaign……7 How to build an ad campaign8 Task oneFast Reading9 Read and answer Q1: What is an ad campaign?Q2: What media can we use in an ad campaign?Q3: What are the major questions should we consider first ?10 Q1: Wha