品牌竞争力对产业集聚的影响研究——以陕西装备制造业为实证的中期报告.docxVIP

品牌竞争力对产业集聚的影响研究——以陕西装备制造业为实证的中期报告 摘要： 产业集聚是促进经济发展的重要手段之一，而品牌竞争力是产业集聚中不可忽视的因素之一。本研究以陕西装备制造业为研究对象，对品牌竞争力对产业集聚的影响进行实证研究。研究采用问卷调查和案例分析相结合的方法，得出以下结论：（1）陕西装备制造业存在产业集聚现象，但总体水平较低。（2）品牌竞争力对产业集聚具有正向影响，品牌竞争力较强的企业更容易吸引同行业其他企业进驻。 （3）陕西装备制造业的品牌竞争力相对较弱，其中影响因素主要有传统产业转型升级难、缺乏品牌战略和品牌文化、中小企业品牌建设投入不足等。基于以上结论，本研究提出了提升品牌竞争力、推进产业链升级和加强政策引导等建议，旨在促进陕西装备制造业的产业集聚发展。 关键词：品牌竞争力； 产业集聚； 陕西装备制造业 Abstract: Industrial agglomeration is one of the important means to promote economic development, and brand competitiveness is one of the factors that cannot be ignored in industrial agglomeration. Taking the Shaanxi equipment manufacturing industry as the research object, this study empirically investigates the impact of brand competitiveness on industrial agglomeration. The research uses a combination of questionnaire surveys and case analysis to draw the following conclusions: (1) The Shaanxi equipment manufacturing industry has an industrial agglomeration phenomenon, but the overall level is low. (2) Brand competitiveness has a positive impact on industrial agglomeration. Enterprises with stronger brand competitiveness are more likely to attract other companies in the same industry. (3) The brand competitiveness of the Shaanxi equipment manufacturing industry is relatively weak, and the influencing factors mainly include the difficulty of transforming and upgrading traditional industries, the lack of brand strategy and culture, and the insufficient input of brand construction of small and medium-sized enterprises. Based on the conclusions above, this study proposes suggestions for enhancing brand competitiveness, promoting industrial chain upgrading, and strengthening policy guidance to promote the industrial agglomeration development of Shaanxi equipment manufacturing industry. Keywords: brand competitiveness; industrial agglomeration; Shaanxi equipment manufacturing industry.