ch11 10e产出成本通用汽车.pdfVIP

Decision Time Frames The firm makes many decisions to achieve its main objective: profit ization. Some decisions are critical to the survival of the firm. Some decisions are irreversible (or very costly to reverse). Other decisions are easily reversed and are less critical to the survival of the firm, but still influence profit. All decisions can be ced in two time frames: ▪ The short run ▪ The long run Decision Time Frames The Short Run The short run is a time frame in which the ty of one or more resources used in product