家庭生命周期对旅游者行为的影响研究.pdfVIP

人文地理 2022年第1期总第183期 文章编号:1003-2398(2022)01-0126-12 DOI:10.13959/j.issn. 1003-2398.2022.01.015 家庭生命周期对旅游者行为的影响研究 1,2 1,2 1 1 段婉粉 ，吴晋峰 ，石晓腾 ，郑朝忠 （1.陕西师范大学地理科学与旅游学院，西安710119 ；2.陕西省旅游信息科学重点实验室，西安710119 ） AA STUDYSTUDY ONON THETHE INFLUENCEINFLUENCE OFOF FAMILYFAMILY LIFELIFE CYCLECYCLE ONON TOURISTTOURIST BEHAVIORSBEHAVIORS 1,2 1,2 1 1 DUAN Wan-fen , WU Jin-feng , SHI Xiao-teng , ZHENG Chao-zhong （1.SchoolofGeography andTourism,ShaanxiNormalUniversity,Xian710119,China; 2.ShaanxiProvincialKey Laboratory ofTourismInformationScience,Xian710119,China） AbsAbstract:tract: Revealing the impact of family life cycle on tourist behaviors can provide a basis for precision mar- keting of family tourism. Taking Beijing, Shanghai, Xian, Chengdu as examples, the family life cycle is di- vided into nesting period (married without children), full nest-period (married children under 5 years old), full nest-period (married children 6 to 18 years old), empty nest period (married children over 19 years old), based on 2386 questionnaires, using the nonparametric test and IDW spatial interpolation method, to explore the impact of family life cycle on tourist behaviors, the study found that: 1) Family life cycle affects tourists choice of tourism destination. The visiting frequent of different family life cycles tourists have different dis- tance decay rates of target scenic spots. Tourists in empty nest period have more slower decay rate than tour- ists in full nest period and nesting period. 2) Family life cycle affects tourists tourism activity type preferenc-