南昌移动大学生通信市场营销策略研究的中期报告.docxVIP

南昌移动大学生通信市场营销策略研究的中期报告 南昌移动大学生通信市场营销策略研究的中期报告 摘要 本文旨在研究南昌移动大学生通信的市场营销策略，并通过一系列调查和分析，提出一些建议，以迎合当前的市场需求。本文采用问卷调查的方式，对南昌地区的大学生进行了调查，发现移动网络和手机成为大学生最常用的通信工具。根据调查结果，我们提出了以下几点建议： 1、针对不同用户群体，制定不同的营销策略。 2、加强与手机厂商合作，提高产品质量。 3、提高客户服务水平，提高用户体验。 4、积极开展营销活动，增加用户粘性。 5、加强公司对市场和竞争对手的调查，不断优化营销策略。 本文分析了南昌移动在产品定位、品牌形象、促销策略等方面存在的问题，并提出了相应的对策。虽然仍然面临许多挑战，但南昌移动可以通过持续不断的市场营销策略改进，提高市场占有率，并实现可持续发展。 关键词：南昌移动；大学生；通信市场；市场营销策略；调查分析 Abstract The purpose of this article is to study the marketing strategy of Nanjing Mobile University students communication, and through a series of investigations and analysis, put forward some suggestions to meet the current market demand. This article adopts the method of questionnaire investigation to investigate college students in Nanjing, and finds that mobile network and mobile phone become the most commonly used communication tools for college students. According to the survey results, we put forward the following suggestions: 1. Develop different marketing strategies for different user groups. 2. Strengthen cooperation with mobile phone manufacturers to improve product quality. 3. Improve customer service level and user experience. 4. Actively carry out marketing activities to increase user stickiness. 5. Strengthen the companys investigation of the market and competitors and constantly optimize the marketing strategy. This article analyzes the problems in the product positioning, brand image, promotion strategy and other aspects of Nanjing Mobile, and puts forward corresponding countermeasures. Although still facing many challenges, Nanjing Mobile can improve market share and achieve sustainable development through continuous marketing strategy improvements. Key words: Nanjing Mobile; university students; communication market; marketing strategy; investigation and analysis