广告、促销与整合营销传播（第8版）题库chapter 13.docxVIP

I ntegrated Advertising, Promotion,and Marketing Communications 8e (Clow/Baack) Chapter 13 Public Relations and Sponsors hip Programs 1) Interstate Batteries involvement with NASCAR is an example of: A) involvement. B) event marketing. C) green marketing. D) sponsorship. Answer: D Difficulty: Easy Skill: Application AACSB: Application of knowledge LO: 13.1 What relationships exist between public relations and the marketing activities performed by a company? 2) When Interstate Batteries receives a positive news story about its involvement with NASCAR, it is an example ofa(n): A)