官员直播带货问题研究.docx

沈阳师范大学学士学位论文 官员直播带货问题研究 PAGE PAGE I 摘 要 近些年来,随着我国移动互联网、线上直播平台的发展而引起的商家销售模式和顾客消费方式的改变,一些地区官员直播带货逐渐兴起和发展。官员直播带货作为一种全新的销售渠道，不但可以拓宽农产品的销售范围从而促进农民创收,还可以充分激活城镇化和乡村电子商务市场的生机和活力,推动城镇化和农村电子商务的发展以及基础社会治理方式的创新，具有无限的发展前景。但是作为我国“互联网+政务”的新手段,官员直播带货在发展的过程中也面临着一些困境和问题。因此，深入研究官员直播带货具有重要的现实意义。 论文在对官员直播带货的基本理论进行阐释的基础上，分析我国官员直播带货的现状、面临的困难和挑战，探讨完善我国官员直播带货的路径。主要包括以下内容：第一部分绪论，包括研究背景和意义、研究现状、研究思路和研究方法；第二部分，官员直播带货的核心概念和理论基础；第三部分，官员直播带货及其重要意义；第四部分官员直播带货面临的困难和挑战；第五部分完善官员直播带货的对策。 关键词：官员直播带货；网络直播;电商直播;监管机制 PAGE PAGE II Abstract In recent years, with the development of my countrys mobile Internet and online live broadcast platforms, merchants sales models and customer consumption patterns have changed, and officials in some areas have gradually emerged and developed live broadcasts. Official live broadcast of goods as a brand-new sales channel can not only broaden the sales scope of agricultural products and promote farmers’ income generation, but also fully activate the vitality and vitality of urbanization and rural e-commerce markets, and promote the development of urbanization and rural e-commerce. The innovation of basic social governance has unlimited development prospects. However, as a new means of Internet + government affairs in our country, officials also face some difficulties and problems in the process of development. Therefore, an in-depth study of officials’ live-streaming of goods has important practical significance. Based on the explanation of the basic theory of official live-streaming of goods, the paper analyzes the current situation, difficulties and challenges faced by officials of our country’s official live-streaming of goods, and explores ways to improve our country’s official live-streaming of goods. It mainly includes the following content: The first part is the introduction, including the research background and significance, research status, research ideas and research methods; the second part, the core concept and theoretical basis of the official