大学生美团外卖消费情况调研报告.docxVIP

PAGE PAGE III 大学生美团外卖消费情况调研报告 摘要：随着社会整体消费能力的提高，大学生的生活质量、生活方式和消费文化观念发生了变化。中国大学生有一个庞大而特殊的群体。引领潮流，追求时尚，在一定程度上促进产业发展。近年来，随着“家”的流行，大学生已成为外卖的主要选择之一。外卖为大学生的饭菜提供了极大的方便。同时，由于外卖食品选择丰富，已成为大学生生活中不可缺少的一部分。学校餐作为近年来流行的外卖平台，价格昂贵，数量少，根本不能吃得饱，省钱。在这种情况下，作为一个快速和良好的平台，外卖的价格每天都是优惠的。大学生可以开始消费并选择他们最喜欢的菜肴。他们中越来越多的人能够选择他们最喜欢的菜。人们更依赖美国联盟。通过对大学生购买公共平台、商品、价格承担、食品安全等方面的调查，完成了研究报告。针对当前安康大学校园外卖的热潮和存在的问题，提出了对策和思考，并探讨了其经济影响。 关键词：外卖；安康学院；影响  Absrtact: With the improvement of the overall consumption ability of the society, college students life quality, life style and consumption cultural concept have changed. Chinese college students have a large and special group. Leading the trend, the pursuit of fashion, to a certain extent to promote the development of the industry. In recent years, with the popularity of home, college students have become one of the main choices for takeaway. Takeout provides great convenience for college students meals. At the same time, takeaway food has become an indispensable part of college students life due to its rich selection. As a popular takeaway platform in recent years, school meals are expensive and few in quantity, so it is impossible to eat fully and save money. In this case, as a fast and good platform, the price of takeout is discounted every day. College students can start to consume and choose their favorite dishes. More and more of them can choose their favorite dishes. People rely more on the American alliance. Through the investigation of college students purchase of public platforms, commodities, price commitment, food safety and other aspects, the research report was completed. In view of the current craze of campus takeout in ankang university and the existing problems, this paper puts forward some countermeasures and thoughts, and discusses its economic impact. Key words: take-out; Ankang College; impact  目 录 TOC \o 1-3 \h \z \u 前言 1 一、在校大学生美团外卖消费调研对象 1 （一）调研对象 1 （二）调研区域 2 二、在校大学生美团外卖消费调研与分析 2 （一）外卖平台分析 2 （二）外卖支出分析 2 （三）外卖