基于NMNL模型的旅游者目的地选择影响因素研究的中期报告.docxVIP

基于NMNL模型的旅游者目的地选择影响因素研究的中期报告 Abstract: This research aims to explore the influencing factors of tourists destination choice based on the Nested Multinomial Logit Model (NMNL). This paper presents the mid-term report of the research, with a focus on the research framework, research methods, and data analysis progress. Keywords: destination choice, influencing factors, NMNL model, mid-term report 1. Introduction Destination choice is a crucial decision-making process in tourism behavior, and understanding the influencing factors of this process is important for tourism-related decision-making. I