高职跨境电商岗位人才需求调研与培养研究.pdfVIP

1 期 湖南邮电职业技术学院学报 20 卷 1 期 Journal of Hunan Post and Vol.20 No.1 2021 年3 月 Telecommunication College Mar.2021 高职跨境电商岗位人才需求调研与培养研究 聂爽爽，马艳丽，池瑜莉 绍兴职业技术学院，浙江绍兴 312000 ） 【摘要】文章通过对跨境电商岗位信息进行数据收集，通过分类汇总以及文本挖掘，整理出了跨境电商 营、美工、客服、 销售、跨境物流管理岗位等五大类岗位。通过分析得出五大类典型岗位知识技能要求以及素养要求，并对跨境电商从业人员 进行网上调研，分析典型岗位技能要求情况，最后得出跨境电商人才需求现状，并为 职院校开设跨境电商专业提出了一些 思路和建议。 【关键词】跨境电商岗位；人才需求；人才培养 【doi:10.3969/j.issn.2095-7661.2021.01.030 】 【中图分类号】F724.6 【文献标识码】A 【文章编号】2095-7661（2021 ）01-0103-04 Research on the Survey of Talent Demand and Cultivation for Cross-border E-commerce Positions NIE Shuang-shuang, MA Yan-li, CHI Yu-li （Shaoxing Vocational and Technical College, Shaoxing, Zhejiang, China 312000 ） Abstract ：Through data collection, classification and text mining of cross-border e-commerce job information, it sorts out five categories of positions, including cross-border e-commerce operations, art, customer service, sales, and cross-border logistics management. Through analysis, the knowledge skill and literacy requirements of five types of typical positions are obtained, and online surveys of cross-border e-commerce practitioners are conducted to analyze the skill requirements of typical positions. Finally, it draws out the current situation of cross-border e-commerce talent demand, and puts forward some ideas and suggestions for the establishment of cross-border e-commerce majors in higher vocational colleges. Keywords ：cross-border e-commerce positions; talent demand; talent cultivation 1 研究背景 职责和要求，通过对跨境电商典型岗位技能和素质要 我国电子商务的快速发展，推动了跨境电商模式 求进行调研分析，从而优化 职院校跨境电商专业课 的出现，跨境电商企业销售的产品品类和销售市场更