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CHAPTER 7
SAMPLING AND SAMPLING
DISTRIBUTIONS
Simple Random Sampling
Point Estimation
n = 100
Introduction to Sampling Distributions
Sampling Distribution of
Sampling Distribution of
Sampling Methods
n = 30
TYPES OF SAMPLING
Many different types but 2 categories
Probability sampling – random selection of any element
Non-probability sampling –
Either easier or want a specific element
TYPES OF SAMPLING
Probability Sampling is:
Good when you need exact percentages of a population
Often used with survey and experimental research strategies
Non-probability sampling is:
Good when you don’t need exact percentages.
Often used with case study and ethnographic research strategies
ADDITIONAL TERMS
Sampling frame – comple ist of elements in a population
Sample size – the number of elements in a sample
Types of non-probability sampling
NON-PROBABILITY SAMPLING
CONVENIENCE SAMPLING
It is a nonprobability sampling technique. Items are luded in the
sample without known probabilities of being selected.
The sample is identified primarily by convenience.
Advantage: Sample selection and d ollection are relatively easy.
Disadvantage: It is impossible to determine how representative of the
population the sample is.
Example: A professor conducting resear ight use student
volunteers to constitute a sample.
9
JUDGMENT (PURPOSIVE) SAMPLING
The most knowledgeable on the subject of the study selects
elements of the population that he or she feels are most
representative of the population.
It c so identify elements of special qualities
experts in a sci
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