Unit1Going，Going，Gone？BookII新标准商务英语综合教程.pdfVIP

Unit1Going ，Going ，Gone？BookII新标准商务英语综合教程 Unit 1 Going, going, gone? 兴兴隆隆，，兴兴隆隆，，然然后后会会倒倒闭闭吗吗？？ Will eBay’s unique relationship with its consumersbecome a casualtyof the auction site’s success? 拍拍卖卖⽹⽹站站的的成成功功会会损损害害eBay与与 费费者者的的独独特特关关系系吗吗？？ 1Meet the People‘s Company. Like a democracy, it can be a noisy place here citizens sometimes think (th at) [the people in charge] have no idea hat they’re doing. But at eBay, the online auction site, the people ar e in charge. Its customers—the 70million buyers and sellers ho trade here —havethe kind of influence [tha t most consumers and businesses can only dream of]. It’s true, eBay hasa business modelthat doesn’t requi re carrying any inventory. But the real secret of eBay’s unlikely success is this: it’sa masteratcapturingthe a esome communications po er of the Internet, （a master at）trackingcustomers’ every movementsone products and services are tailored to just hat they （=customers） ant. 1 认识民众公司。就像民主国家⼀样，它可能是⼀个嘈杂的地⽅，公民有时认为负责⼈不知道他们在做什么 。但对于在线拍卖⽹站eBay来说，⼈们⾃⼰负责。它的客户——在这⾥交易的7000万买家和卖家——拥有⼤ 多数 费者和企业梦寐以求的影响⼒。的确，eBay的商业模式不需要准备任何库存。但eBay如此成功的真正 秘诀在于：它是捕捉互联⽹令⼈敬畏的通信能⼒的⼤师，跟踪客户的⼀举⼀动，以便根据他们的需求为客户 量⾝定制新产品和服务。 2eBay’s customers are its product development, market research, merchandising and sales department—all rolled into one. It’snot just thattheyhave made eBay into a global marketplace for almost anything. from a $1 baseball card to a$4.9m Gulfstream2jet,eBay’s customersalsotellthe orld about eBayby ord of mouth. Th eycro donline discussion boards,sharetips,point outglitches, andlobby forchanges. eBay’s customers evenp olice (巡查，监管)the site by rating each other. Imagine a retailer trying to do this:intervie every single pers on leaving every store,posta list of hat each thought of the shopping experience,ask them to rite upa mer chandising plan andcall suppliers to arrangedeliveries — and oh, by the ay, could theykeep an eye out for shoplifting